strategy

Written By Bushra Burge

https://medium.com/insiderfinance/6-rules-to-build-a-nft-community-in-2022-9315bd41a9e7

Partners by brands: (check this article for a more comprehensive and updated list)

  • Adidas joined forces with Bored Ape Yacht Club, GMoney, Punks Comic. These are well-stablished names/communities behind some of the most popular projects in the web3 ecosystem.

  • The Associated Press worked with Xooa, a white-label NFT marketplace.

  • Budweiser partnered with VaynerNFT, the NFT consulting company of Gary Vaynerchuk, entrepreneur and internet personality.

  • CNN built Vault with Blocto, a mobile application that allows users to access blockchain, use DApps, send and receive their crypto and digital assets.

  • Coca Cola signed with the agencies Virtue and Tafi.

  • Disney went with Veve, the app-based marketplace for licensed digital collectibles.

  • Fox founded Blockchain Creative Labs (BCL) and established a $100 million fund to develop blockchain projects.

  • Gucci collaborated with Superplastic, creator of animated celebrities, vinyl toys & digital collectible.

  • Pepsi also partnered with VaynerNFT.

  • Taco Bell dropped the NFTs on Rarible, but it is not clear if the project was developed in-house or outsourced.

  • Time hired NFT Studios for the job. NFT Studios does tailor-made blockchain solutions for companies, communities, and creators from custom strategy definition to execution.

  • Warner is working with the marketplace Nifty’s and Palm NFT Studio.

Bushra Burge

Bushra Burge is a proven polymath. Her most recent work has creatively used emerging technology such as VR within wearable technology and multi-sensory experiences. Her career started 20 years ago as a software engineer within financial data, including the very first pioneering corporate e-commerce sites. Since then she has also had successful careers in sustainable fashion, academia and wearable technology. Her multidisciplinary curiosity has led her to degrees in science and design from Imperial College, London College of Fashion and Central Saint Martins. This has not only given her a unique agility and insider knowledge to connect dots for emerging trends, new ideas and problem-solving but has also allowed her to establish high calibre resource and networks from within a number of industries. 
 

http://www.bushraburge.com
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